Vicki Causer was after a simple merchandie slogan, to represent her own personal trainer brands ethos. With a clear vision of what font she wanted, all I had to do was add a link to her 'Strong Mamma' existing logo by carefully exchanging the 'o' in 'women'.

 

'StrongMamma knows every single woman has their own story and their own journey. Being ‘strong’ isn’t just about being a certain size or lifting X amount of weight in the gym, it’s about the daily struggles and successes, the highs and lows, and the journey we go on as women to reclaim our body and mind back, when life might throw a curve ball at us.' 

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https://realstrongwomen.co.uk/shop-strongmamma